If you have a vacation rental, your Airbnb profile is probably your primary means of booking renters. But if that profile isn’t getting the clicks you were hoping for, it may be time to take a closer look at it and see what you can do to draw in more prospective guests. Your Airbnb profile is like a dating profile—it needs to pique people’s interest and get them to click to learn more. Keep reading to get some tips on creating a better profile for Airbnb management in Livingston, TX.
What Should Your Profile Include?
Many property owners feel that their Airbnb profile should focus solely on their property or properties. And while it may be true that the rentals are the primary focus, properties have their own pages. Your Airbnb profile needs to be about you as a person. Vacation rentals are a truly unique business exchange because you’re not interacting with a company or corporation; you’re renting from an individual and staying in their personal property. So, here’s everything your Airbnb profile should include:
- Description of yourself
- Profile picture
- Verification of identity
Now, let’s get into each section in a bit more detail.
Writing a Description
As we already mentioned, people want to better know the person they’re renting from. They want to feel safe staying in your property, and the best way to do that is to help them to feel comfortable with you by giving a description of yourself on your website. While writing about yourself can be hard, your goal here is to try to make yourself as relatable and approachable as possible, so keep the tone friendly and informal.
Write about your job and your hobbies. Talk about your favorite parts about being a host to vacationers (this is a chance to sell yourself a little). Share your own travel experiences. Talk about your property a little bit and why you love it. Aim for about four or five paragraphs in your description. This should be enough to help them feel like they know you without getting too lengthy.
Picking a Photo
When picking your profile photo for Airbnb, try to avoid using a picture of a landscape or any other image that’s not of you. As we mentioned, you want guests to feel connected to and safe around you, and putting a face to your name is an important part of that. Pick a photo where you look well-groomed, but not too formal. Your eyes should be clearly visible, and you should be smiling.
Include Reviews or References
Reviews and references act as your “character witnesses” on your Airbnb profile. You want to find reviews that talk about more than just your property, but about you as a host. They should focus on your friendly and welcoming nature and other aspects of your personality. You can also include personal references if you have family or friends who are willing to provide them.
Finally, you want guests to feel confident that you are who you say you are. Of course, you don’t want to provide sensitive identifying data online. However, you can provide an email address or phone number where they can reach out to you directly, or you can link your social media profiles. This type of verification helps guests feel confident they’re not going to be scammed.
When you build an Airbnb profile that highlights you as a person, people are going to feel more comfortable reaching out to you and staying in your property. If you need further assistance with vacation home management in Livingston, TX, please reach out to us at Soar Vacation Rental Services.