As we know , the web design industry is ever-changing. To stay ahead of the competition, it’s important to keep up with the latest trends and strategies. In Michigan, there are certain strategies that should be adopted for anyone looking to create a website that looks modern and functions optimally.

1. Utilize whitespace:

Whitespace is an important tool for web designers. It helps make a website more readable and organized. Too much whitespace can leave a website looking plain and uninteresting, while too little could clutter the design and make it difficult to navigate. The key is to use just enough whitespace to create clarity without sacrificing visual interest.

2. Stick to one primary font:

Too many fonts can be distracting and difficult to read. Instead, pick one primary font and use its various weights, styles and sizes for different elements. This will help create a cohesive look throughout the website.

3. Incorporate subtle animations:

Animations are a great way to add visual interest to a website and make it feel more dynamic. However, they should be used sparingly and in subtle ways to avoid overloading the design.

4. Avoid long loading times:

Nobody likes a slow website. To ensure visitors don’t abandon your site before it has even loaded, optimize images and reduce page bloat. This will help keep load times fast and ensure visitors don’t leave before they’ve had the chance to explore your site.

5. Make sure design is responsive:

With more people accessing websites on mobile devices, it’s important to make sure your website is optimized for all screen sizes. Designing a website that is responsive ensures it looks and functions properly regardless of the device it is being accessed on.

6. Focus on usability:

Usability should always be a priority when designing a website. Make sure menus and navigation are intuitive, forms are easy to fill out, and all content is clearly labeled. This makes it easier for visitors to find what they are looking for and encourages them to explore your site.

7. Keep colors consistent:

Pick a limited palette of colors and stick with it throughout the design. This will help create a cohesive look and ensure all elements fit together well.

8. Use visuals to reinforce content:

Visuals are an effective way to reinforce and illustrate content. Use them strategically throughout the website in order to draw attention to important points and help visitors understand what you are trying to communicate.

9. Incorporate storytelling elements:

Stories have the power to draw people in and make your website more memorable. Incorporate story elements into your design, such as quotes, testimonials and narratives to give visitors a more personal connection with your brand.

10. Utilize video:

Videos can be an effective way to engage visitors and quickly explain complex topics. Incorporate them throughout the website in order to keep people interested and drive conversions.

11. Prioritize accessibility:

Accessibility should be a key consideration when designing a website. Make sure the design is usable by people with disabilities and incorporate features such as closed captioning, alt tags and keyboard navigation in order to ensure everyone can access your content.

12. Incorporate security measures:

Security is an important concern for visitors today, so make sure to incorporate measures such as secure sockets layer (SSL) encryption, two-factor authentication and site scans in order to keep them safe. This will help build trust with visitors and keep their data secure.

13. Make sure the content is SEO optimized:

When creating content for your website, make sure to optimize it for search engines so that people can find it when they are searching online. This means including relevant keywords in the titles, headings and body text in order to increase organic traffic.

14. Test the design:

Testing is essential when it comes to website design. Whether you’re conducting user testing or A/B testing, make sure to test your design before launching it so that you can identify and address any issues beforehand. This will help ensure your website is successful.

15. Include a call-to-action:

It’s important to have a call-to-action (CTA) on every page of your website in order to direct visitors towards the next step you want them to take. This could be anything from signing up for an email list or making a purchase. CTAs should be clear and prominent throughout the design in order to maximize conversions.

16. Incorporate feedback loops:

Feedback loops are an important part of the website design process, as they allow you to gather data from visitors and adjust accordingly. Include features such as surveys, polls or customer reviews so that you can continuously improve the design.

These are just a few of the strategies you can use when designing a modern website. By following these tips, you can create an engaging and user-friendly website that is sure to impress.


Creating a modern website design in Michigan can seem like a daunting task, but with the right strategies and techniques it can be an enjoyable process. By incorporating features such as intuitive navigation, visuals and storytelling elements, security measures and feedback loops, you can create an effective website that is sure to engage your visitors. Good luck!