Every year, billions of dollars are spent on weddings in the United States. While the average cost of a wedding has gone down in recent years, it is still a significant amount of money. Wedding spending includes not only the cost of the ceremony and reception, but also the cost of the honeymoon, wedding dress, tuxedo rental, and more.
If you are a business that provides services for weddings, it is important to attract more wedding clients.
The engaged couple’s perspective: What they’re looking for in a wedding photographer
When planning a wedding, the engaged couple is looking for a photographer that can capture the memories of their big day. They want someone who is personable, professional and has a style that matches their own. By using these tips, you can attract more couples and book more weddings.
First, it’s important to be personable and make a connection with the couple. This way, they will feel comfortable with you and trust you to capture their special day. Secondly, be professional in your dealings with them from the initial consultation to the delivery of the final product. This includes being punctual, organized and responsive to any questions or concerns they may have. Finally, make sure your style aligns with theirs. If they’re looking for candid shots, then that’s what you should deliver. If they prefer posed photos, make sure your portfolio reflects that.
Define your style first
As a wedding event manager, it is essential to first define your style. By doing so, you will attract more clients that are looking for a manager with a similar style. When defining your style, consider the following:
What type of wedding would you like to be a part of? Do you prefer small, intimate gatherings or large, lavish affairs?
What is your approach to wedding planning? Are you detail-oriented and organized, or more laid-back and flexible?
What is your personal style? Do you prefer classic and timeless décor, or something more trend-forward and modern?
By taking the time to answer these questions, you will be better able to market yourself to potential clients. Wedding couples are often looking for a manager who shares their vision for their big day, so it is important that your style aligns with theirs.
Get in touch with your old clients
It’s not uncommon for wedding planners to lose touch with their clients after the big day. But, if you want to attract more wedding clients, it’s important to stay in touch with your old clients.
- Send a handwritten note. A simple handwritten note goes a long way in showing your clients that you care about them.
- Give them a call. In today’s age of technology, it’s easy to forget the personal touch of a phone call. But, pick up the phone and give your old clients a call from time-to-time. They’ll appreciate it!
- Stay in touch on social media. Social media is a great way to keep in touch with your old clients (and potential new ones).
Once you’ve booked your first few weddings, it’s time to get serious about your business. One way to do that is by sending a wedding vendor contract to your clients.
Portfolios: How to make them stand out
When it comes to wedding planners, there are a lot of them out there. So, how do you make your portfolio stand out amongst the rest? Here are a few tips:
- Use high-quality photos: This is important because potential clients will be flipping through your portfolio and you want to make sure that your photos look great. Make sure that the lighting is good and that the photos are clear.
- Use a variety of photos: Don’t just use pictures of the weddings that you’ve planned. Mix it up a bit and include some behind-the-scenes shots, candid shots of you working with clients, etc. This will give potential clients a better idea of what it’s like to work with you.
- Write engaging captions: Along with your photos, make sure to write engaging captions.
Marketing yourself: Tips for getting noticed by potential clients
When it comes to marketing yourself as a wedding planner, there are a few key things you can do to make sure you attract more clients. First, always be professional. This means being prompt with responses, dressing the part, and being organized. Secondly, be active on social media and in wedding planning communities. This will help potential clients see your work and get to know your style. Do not be afraid to be yourself out there! Attend bridal shows, meet with other vendors, and network as much as possible. By following these tips, you’ll be sure to stand out from the crowd and attract more clients.
Collaborate with local business in your area
As a wedding planner, it’s important to build relationships with local businesses in your area. This will help you attract more wedding clients and provide them with the best possible experience.
Local businesses can provide a variety of services that can be used to help plan a wedding, from catering and cake to flowers and photography. By collaborating with these businesses, you can provide your clients with a complete wedding package that meets their needs and budget.
Building relationships with local businesses also allows you to stay up-to-date on the latest trends in the wedding industry. This knowledge can be used to create unique weddings that will stand out from the rest.
Word of mouth: Getting referrals from past clients
As a wedding planner, one of the best ways to attract more clients is through word-of-mouth referrals. And there’s no better way to get referrals than from your past clients.
So how do you go about getting referrals from your past clients? Here are a few tips:
First, always give your clients the best possible service. This will increase the chances that they’ll be happy to refer you to their friends and family.
Second, make it easy for them to refer you. For example, you can create a referral card that they can pass out to potential clients. Or you can set up a referral program where they can earn rewards for every new client they bring in.
Finally, don’t be afraid to ask!
Event Scheduling Software
As a wedding planner, you’re always looking for ways to get more clients. One way to do that is by using event scheduling software like Picktime.
Picktime is a great tool for wedding planners because it allows you to easily schedule events and track your bookings. This means that you can quickly see which dates are available and which are booked, making it easy to keep track of your schedule.
Picktime also makes it easy to share your booking page with potential clients. This way, they can see your availability at a glance and book an appointment with you quickly and easily.
If you’re looking for a way to get more wedding clients, Picktime is definitely worth checking out.
In conclusion, if you want to attract more wedding clients, consider these tips: advertise in local bridal magazines, offer specials and discounts, get involved with local wedding planning organizations, and be active on social media. With a little effort, you can soon be one of the most popular vendors in town!
