About 88% of consumers prefer to see videos of the brands they would like to use. This is a 3% increase from 2021’s video consumption. This has led to worldwide video marketing and training growth as companies shift exclusively to video. Moreover, this has also contributed to the growth of media asset management due to its unique usability and origin. However, not many people understand what it is and what it does. So, here is what media asset management is and what it entails that makes it stand out.
What Is Media Asset Development?
This software and process are used to manage all multimedia files and videos. It accommodates the management needs of large and rich media files. Over the years, media asset management has become a huge part of the video production processes. This allows the companies to manage and store large media libraries from a centralized, reliable source.
Why Is Media Asset Development Important?
When handled best with the help of publishing technology, media asset development helps promote consistent branding across all types of audiovisual content. In turn, you get better control over your media. Media asset development is vital as it can:
● Optimize the assets
● Enrich your content through metadata
● Give you access to hundreds of your files regardless of your location
● Reduce the production time through fast and easy searches
● Increase the client collaboration to accept expectations
When Do You Need To Use Media Asset Management?
The media asset development software becomes viable when you begin to have more files, and the workflow of those files extends beyond storage and production distribution. As a company, you need a working system that automatically guides you through the hundreds of files as you take action based on those files’ metadata. Some of these actions could be:
● Updating a set of files based on the metadata
● Using the metadata criteria to find a set of files
● Assembling and delivering files based on the metadata
How Media Asset Development Works
During the publishing process, the broadcasters need full control of the production process, from creation to distribution. Media asset development software helps create and manage video content using video production and publishing technology workflow. The modern MAM systems allow storing and managing rich media libraries through a reliable centralized source. Moreover, it integrates the intranet and file library. Ultimately, MAM is a work base that optimizes the media for publishing and broadcasting.
Things To Look Out For In A Media Asset Development System
In the last few years, TV and broadcasting have changed significantly. Consumers are now demanding access from any place, time, and device. Due to these changes, the traditional workflow of normal steps of MAM has changed. This demands new ways of monetization of content for content creators. Therefore, when thinking of investing in MAM, these are some of the features you should look for:
● Advanced search features
● Scalability so that the system will also grow as the team grows
● Property organization so that the files are easy to allocate
● Asset control from when a new file enters the system
● Customizable data models
MAM systems are constantly redeveloping due to key broadcasting landmarks supported by customer needs. While content distribution is a complex task, the MAM systems aim to make the process more intuitive and customizable to give the customers an easy time.