The Google My Business (GMB) website is a useful tool for lawyers looking to improve their online visibility. GMB allows firms to create a free business listing on Google, which can help enhance your site’s search rankings.

In this guide, we will discuss the benefits of using GMB for law firms, and we will provide tips for setting up your profile and optimizing your listing. We will also discuss the different features of GMB, and we will show you how to use them to get the most out of this platform. Let’s get started!

GMB for Law Firms: Why You Need it?

There is numerous ground why you should consider using GMB for your law firm. First, it can help improve your website’s search engine optimization (SEO). When you create a listing on GMB, you are effectively creating another indexed page on Google. This can help enhance the number of times your firm’s site becomes visible in the search outcome.

Second, a GMB listing can help you build trust with potential clients. When people see that your law firm is listed on GMB, they will be more likely to trust your business. This is because they will know that you are an established business that is committed to providing quality service.

Third, a GMB listing gives you the opportunity to showcase your firm’s strengths and highlights. You can include information about your location, practice areas, awards, and client reviews. This data may assist potential consumers in grasping more about your enterprise and what you have to offer.

Finally, GMB is a dashing method to link with probable clients. The platform allows you to post updates about your firm, and you can use the messaging feature to communicate with clients directly.

GMB Features

There are many different features available on GMB. Here are some of the most important ones:

Google Maps

GMB listings appear on Google Maps, which makes it straightforward for probable consumers to locate your firm.


The directions feature allows potential clients to get directions to your office from their current location.

Photos and Videos

To assist advertise your enterprise, you may include photos and videos in your listing.

Practice Areas

You can list your practice areas on GMB, which can help potential clients learn more about your firm.

Client Reviews

You can include client reviews on your listing to show potential clients what others have said about your firm.


You can post updates about your firm on GMB, which can help keep potential clients informed about your business.

These are just a few of the functionalities available on GMB. Be sure to explore all of the features and see how you can use them to benefit your law firm.

Creating Your GMB Listing

Now that we’ve discussed the benefits of GMB for law firms, let’s take a look at how to set up your listing.

The first step in creating your GMB listing is to claim your business. If you already have a listing on GMB, you can assert it through a simple verification. To do this, you will need to provide some basic information about your firms, such as your business name, address, and phone number.

If you don’t already get the GMB listing, you can produce one by providing the same information. Once you have claimed or created your listing, you will be able to include more data about your firm. This includes your website URL, practice areas, and contact information.

You can also include relevant photos, videos, etc. to exhibit your firm. Be sure to use high-quality images that accurately represent your business. You should also assure that all of your writeups are up to date and accurate.

Once you have accomplished your listing, you can start optimizing it for SEO. This includes adding keywords to your listing, as well as making sure that your NAP (name, address, and phone number) is consistent across all of your online listings.

You should also encourage clients to leave reviews on your GMB listing. Positive reviews can help improve your firm’s online reputation and increase trust among potential clients.


GMB is a great platform for law firms. It allows you to showcase your firm’s strengths and highlights, connect with potential clients, and post updates about your business. Be sure to explore all of the features available on GMB and see how you can use them to benefit your law firm.