Business development is challenging, but data-driven strategies can help you succeed. Corporations utilize business intelligence services to streamline their performance analytics. This post will explore the difference between business intelligence and business analytics. 

Business Intelligence vs. Business Analytics 

1| What Is Business Intelligence? 

BI, or business intelligence, involves gathering data concerning how a company operates and delivering value to its customers. Therefore, business intelligence services collect organizational performance statistics. 

A business intelligence analyst will investigate the supply chain, production, human resources, industry situation, risk factors, and marketing relations. So, the managers and other stakeholders can form a thorough understanding of the strengths, business weaknesses, competitive threats, and new growth opportunities

Additionally, BI professionals leverage data analytics solutions to increase the reliability of their insight discovery before proceeding toward visualization reports. 

2| What Is Business Analytics? 

Business data analytics combines computer science technologies with advanced statistical modeling techniques to identify and explain the patterns in administrative datasets. Several firms create proprietary business data analytics solutions to offer corporate outsourcing plans in operations research or systems analysis. 

Business sales analytics can help leaders predict future revenue, while productivity analytics can explain the time losses. You can also use data analytics in marketing to evaluate which promotional campaigns perform the best. 

Business data analysts handle structured datasets to generate historical performance insights to guide contemporary strategic decision-making. However, predictive analytics has assisted organizations with precise financial forecasting using innovative automation integrations. 

Features of Business Intelligence vs. Business Analytics 

1| Reporting vs. Applying 

An interesting difference between business intelligence and business analytics is how their deliverables serve different objectives. After all, business intelligence services report performance dynamics through visualization methods

Meanwhile, business analytics solutions investigate strategic improvement through statistical data models and database query resolutions. So, BI is ideal for corporate communications like meetings and on-paper correspondence. 

Simultaneously, business analytics is appropriate for technical strategy discussions and quantification of company performance in the market. 

2| Descriptive vs. Predictive 

You cannot modify the business intelligence services to predict future outcomes precisely because geometric projections need to consider future variations in all business aspects. However, BI is great if your team intends to develop effective reporting and visualization capabilities. 

Predictive analytics uses historical and present performance databases to forecast multiple future scenarios. So, modern business analytics solutions support machine learning (ML) integration tools to guide business managers through future-simulation services. 

Business intelligence services describe what has happened and how the company performs today. Data analytics solutions can estimate your corporation’s performance in the upcoming financial quarters. 

3| Monitoring vs. Improving 

BI datasets tell business owners how their old strategies have helped them achieve their old objectives. Therefore, managers can use basic math to understand which department or business unit has improved or hurt the company’s performance and growth. 

However, you want to optimize your operations and financial plans to increase efficiency and operational economy. So, you continue enhancing your business performance. Businesses must keep modifying their strategies to stay competitive. After all, rival corporations will surpass your company through innovative business models if you stop innovating. 

Business data analytics can discover new business model enhancements through periodic assessments of your commercial solutions and product offerings. For example, you can distinguish between best-performing and worst-performing products to revise the marketing budget. 

Besides, you can categorize supply chain components using metrics like shipment costs, delivery delays, material quality, and professional ethics. Later, business analytics can identify more beneficial suppliers and contractors. 


The organizational strategies require high-quality reporting assistance that business intelligence solutions can facilitate. Business analytics and relevant data solutions have also become popular in business circles. 

BI and data analytics allows corporations to extract practical insights from their datasets. Therefore, managers, leaders, and other stakeholders can devise efficiently competitive strategies without losing sight of how their company has been performing in the market. 

SG Analytics, a leader in data analytics solutions, empowers corporations to develop scalable BI datasets and intuitive visualization dashboards. Contact us today if you intend to leverage data-driven strategies and ensure excellent business growth.