Since the advent of the internet and simple accessibility, live event streaming platform has grown extremely popular. Forcing event planners to consider alternate methods of holding their events and using live streaming platforms. Recent years have seen a great increase in the use of live streaming, particularly for events that draw attention from around the world. Even if they are unable to attend in person, live streaming enables individuals to experience events.
Maybe you’ve thought about a live streaming platform for your event, but you’re not sure if it’s the best course of action. Who would buy a ticket if it were to be live-streamed for free, albeit it could be a tremendous opportunity for exposure? It makes perfect sense to pose this question.
Even though live event streaming platform has numerous advantages, it is crucial to think about if it is appropriate for your particular event. Certain occasions thrive on exclusivity. It may be easier to establish ticket prices, sell seats, or draw thought leaders to an event if it is kept exclusive. Instead of being broadcast live online, many events might benefit from being kept private. However, live streaming can be quite useful for many events, particularly those that aim to broadcast information or market a specific good or service. This is why:
Boost Your Event Exposure
Live streaming, particularly through social media, can increase awareness of your event. Your event can be live-streamed to your social media followers, but if the content is shared and engaged online, it can potentially reach a wider audience. Compared to other content categories, live videos typically get higher online engagement. They inspire a sense of urgency, drawing viewers in. You can choose to display advertising in order to attract a larger audience when you broadcast your live stream on social media.
Gather A Better reach And Collect Data
The chances are probably high to get more information about your user if you use social networking platforms and their services like;
- Facebook live streaming Services
- YouTube live streaming Services
- Instagram live streaming Services
The networking sites are not bounded by these three names but other platforms like LinkedIn, and Twitter is among the popular as well. These platforms offer features called tracking your analytics making sure to report you with information such as user watching time, geography, and other important metrics. This information can be used to optimize or to improve your future content and to make your intent clear next you live stream.
Give Your Audience Parallel Means of Communication
If you’re using social media to broadcast your event, your live stream will give your attendees. An online audience is a way to communicate with you while the event is still going on. They have the chance to inquire about the keynote speakers, new goods, and whether there will be any follow-up activities.
It’s critical to execute the live streaming of a corporate event correctly. The last thing you want is for the audio or video to be significantly delayed or disrupted. There are numerous hazards associated with doing it yourself that could prevent your event from functioning well. A professional audiovisual team should be hired to do all the laborious tasks so that you won’t have to. You can be sure that your event will be aired correctly since there are many live-streaming services in Abu Dhabi that have the necessary equipment and knowledge.
Boost the Number of Attendees at Your On-Site Event
Many people believe that live broadcasting their events will result in fewer people attending the actual event. Why bother purchasing a ticket and attending the actual event if you can watch it online? That makes sense, no? WRONG!
A live stream could only serve as a sneak preview of your event for the spectator. Getting to meet other participants and presenters in person is one of the main benefits of a live event. Establishing more intimate connections with others. This is difficult to accomplish virtually. Because of this, 30% of those who watch an event live stream decide to attend it in person the following year.
Offer a Distinctive Experience
The fact that a live stream is genuinely happening live and in real-time sets it apart from other forms of video entertainment. You cannot edit a mistake out of the final product. What distinguishes the entire experience? This gives the guests a sense of belonging to a group of people who share their interests. Which can make them feel more connected to the occasion or, better yet, the brand.
Interaction and Participation
In addition to increasing engagement and conversation, live streaming fosters a sense of community among viewers. Facebook Live claims that as compared to regular, pre-recorded videos, viewers of live videos spend three times as much time and leave ten times as many comments.
Hosting Q&A sessions is a fantastic method to engage with your audience during live videos. This allows you the chance to not only engage your audience. But also to show them how your brand, product, or service can benefit them. Which increases your credibility and expertise on the subject.
Boost Brand Recognition
People can learn about your brand by watching live streams, which is another wonderful strategy. Searches are generally made for subjects rather than individual brands. There is a high likelihood that if you are discussing a subject that the viewer finds intriguing. And they believe the expertise or information presented is useful, they will spread the word to their peers.
This makes your product or service more relatable and is a terrific approach to educating people about it. Increasing the likelihood that your company’s name will be mentioned when a customer needs the solution you offer.
It is common for most events these days to be held online, it’s practically a norm in the event industry. However, it hasn’t always been like this. Nowadays using live streaming services in Sharjah you can make it possible to reach your live stream to a wider audience while making your brand stand out from the crowd and among your competitors. It is always preferable to use live streaming platforms to host such online streaming. Hope you get some value from this blog.