Link building is essential if you want your website to rank high in search results for keywords related to your business. Indeed, the more links you earn from reputable sites, the more search engines will consider you an authority in your field, and the higher they will rank your pages in relevant results.
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But what is the best way to earn links to your website?
- How to optimize the SEO of your site in 9 points?
On this page, we’ll look at seven of the best link building strategies you can use today to earn more links to your site, increase your search rankings, and ultimately earn more income online.
- What are the different types of links?
Best Link-Building Strategies
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What are backlinks, and why are they important?
A backlink is a link to one of your website’s pages from another site. If you have a useful page on your site, and other sites share this information and cite you as a source, this is an example of a backlink.
Backlinks are extremely important because they are a prime factor and help determine your site’s ranking in search results. Links are 46% of the reason sites rank in search engines.
Best Link-Building Strategies
The more links you earn from other authority sites, your website will be more powerful. Search engines consider sites with many links from credible sites trustworthy and rank them high in search results for relevant keywords.
So if you want to rank higher in searches, help more people find your business, and attract more quality leads, you need to earn links to your website.
Bad link-building strategies
Over the years, many digital marketers have attempted to “game the system” with link-building strategies that Google has detected and deemed spammy. Using these strategies can result in a penalty and hurt your rankings — and in some cases, remove your site from search results altogether.
Therefore, if you want to build links that help you rank higher in searches, you need to ensure that you use reliable and trustworthy strategies. But before we get to that, it’s important to note a few bad link-building strategies that can have the opposite effect of what you want.
- DIRECTORY SUBMISSION
Automatically submitting your site to directories and article sites to gain many links was a quick and easy way to improve search engine results. But today, you want to use a different practice.
Submitting your site to spammy directories sends negative signals to search engines like Google and will hurt your rankings.
There may still be a few directories that offer some value, such as Yelp and Google My Business, but you need to be extremely careful when choosing where to submit your business.
If you submit your site to a directory, ensuring it is well-known and strictly moderated is important. Directories whose submissions must be approved can send search engines a positive message that you are a legitimate business.
- PAYMENT FOR LINKS
Another strategy to avoid is paying for links. Search engines such as Google have become extremely effective at capturing paid links. Buying or selling links to improve rankings is against Google’s Webmaster Rules.
This includes exchanging goods or services for links and offering free products in exchange for links. Excessive link trading, or adding links to a site in exchange for links leading from your site to you, violates Google’s guidelines.
- COMMENT ON BLOGS
Have you ever seen someone comment on a blog post and link to their site?
It usually goes something like, “Hey! Great article. We have a product that you might be interested in. Check it out at [insert link to their site]. »
It used to be that bloggers considered blog comments a great way to earn site links.
However, this is extremely irritating to blog owners and moderators and can get you banned from sites you comment on. It’s also important to remember that most links in blog comments are no longer followed, so they won’t count toward your backlinks.
While you can develop a great product related to a blog’s topic, use your feedback wisely. There is a clear difference between adding a helpful comment and commenting to add a link to your site.
If you want authority websites to link to your site, you need to focus on building links in the best way.
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7 Link-Building Strategies for Your Business
Now that we’ve looked at some strategies to avoid, you’re probably wondering how to earn quality site links.
Here are seven of the best link-building strategies to help your business get search engine-approved links, and they can help you build your authority online.
- CREATE VALUABLE CONTENT
One of the best ways to earn links is to create quality content that other sites will naturally credit you with linking to your site.
Content includes articles, blog posts, infographics, guides, videos, and more. Essentially, anything that is a valuable resource that people will want to share online falls into this category.
Quality content will naturally attract links from other reputable sites, and it can help improve your reputation and ranking in search results.
After creating content, please share it on social media to spread the word and help more people find it. The more people see a piece of content, the more likely one of them will want to share it on their site.
- CREATE FREE INTERACTIVE TOOLS
As with content, you can also create free interactive tools and host them on your website.
Cost calculators are a great example of a free tool that provides value to site visitors. People love the convenience of free tools, and many site owners will direct their visitors to them if they help them achieve a specific goal relevant to their target audience.
Create a free tool that provides value to your potential customers, add it to your site, promote it on social media, and consider sharing it with bloggers and industry influencers. You can even create paid ads to promote tools on your site.
You will be surprised by the quantity and quality of links you can earn by creating free and useful tools on your website.
- SPEAK TO JOURNALISTS, BLOGGERS, AND INDUSTRY INFLUENTIALS
After creating valuable content, it’s time to start reaching out to journalists, bloggers, and influencers in your industry to see if they’ll share it.
You can start by doing a simple Google search to find people who recently covered the topic in your content. You can use it to create a contact list. Tools like Rapportive can help you find and verify the emails of people on your list.
Then you can start creating your outreach emails and sending them to your prospects.
When creating your emails, focus on the value your content can bring to the person you are contacting. Focusing on why your business is so great can be tempting, but while you need proof of your skills, it’s worth focusing on how you can add value to them.
For more information on how to write effective outreach emails, check out this helpful blog post.
- OFFER TO WRITE GUEST BLOG POSTS
Posting on someone else’s site gives you immediate access to their audience and is a great way to gain links to your site. You can start by listing blogs you’d like to post on and contacting the blog owners or moderators.
Before hitting the send button, it is important to check if a guest posting policy exists on their website.
If so, you’ll need to ensure your message matches their guidelines – otherwise, there’s a good chance it will end up in their trash folder.
You will also need to check the blog’s linking policy. Most blogs only allow 1-2 links to your site per post. You will often be able to add a short author bio where you can add a link to your site.
Guest posting is a win-win situation because it gives you a chance to reach a new audience and earn a link to your site.
Best Link-Building Strategies
- RAISING AWARENESS ON SOCIAL MEDIA
Maintaining a presence on social networking sites like Facebook, Twitter, and LinkedIn is a great way to market your business, products, and services. While social media links don’t impact your rankings, people who find your content on social media can access it.
For example, if you create a great infographic and post it on social media, someone may share it on their site and cite you as the source.
Posting on social media and encouraging others to share your content is a great way to spread the word about your business and get a few backlinks.
- USE BROKEN LINK BUILDING
Leveraging broken links is a great way to gain backlinks to content on your site.
You need to find broken links on other sites or blogs to use this strategy. You can use tools like Ahrefs Site Explorer to find broken outbound links for a particular domain.
Then you can contact site owners or bloggers, notify them of broken links on their sites, and invite them to replace the link with a link to related content on your site.
It’s a great way to earn links because people will be more likely to want to link to your content after you’ve helped them identify and fix a broken link on their site.
- MONITOR COMPETITORS’ BACKLINKS
Using tools like Open Site Explorer can help you easily monitor backlinks to competing sites. This is extremely helpful, especially if you notice a recent increase in their search rankings.
Understanding what works for them in link building can help you tailor your strategy to earn even more links to your website. If they gain a lot of links from a particular site, and you provide similar content, chances are that site will be willing to link to you as well.
While it’s important to develop your link-building strategy and determine what works best for your business, keeping tabs on competitors’ backlinks can help you track their strategy and adapt yours to suit your business. Get the most out of your link-building efforts.
A One Sol can help you gain more links.
A link-building strategy is essential to the success of your website, and our link-building experts at A One Sol can help your business improve your site’s content and visibility in a way that results in better rankings and more income online.
We offer link-building plans for different budgets and will help you build strategic links to your site to improve your search rankings.
When you choose A One Sol as your link-building partner, you can be confident that all the links you earn come from valid, merit-based methods and targeted distribution. You can be sure that you are improving your authority online and never have to worry about being penalized for creating spamy links.
We are dedicated to the success of our clients and will do everything in our power to provide you with the best possible return on investment for your link-building campaigns.
Want to hear what our customers have to say? Check out our reviews and testimonials from satisfied customers. They love the results we’ve achieved for them, and we’re confident you will too.
Do you want to know more?
If you want to learn more about how A One Sol can earn more links to your website, improve your rankings, attract more leads, and earn more revenue, check out our custom link-building plans to learn more.
Contact us at A One Sol today to speak with a strategist and get a free quote. We’re happy to hear from you and help you earn more quality backlinks!