7 Persuasive Writing Techniques A Professional Copywriter Won’t Want To Share With You

7 Persuasive Writing Techniques A Professional Copywriter Won’t Want To Share With You

When you write a post on your blog, you do it with a goal, you want to get the person who reads it to do something. It may be that they write a comment, visit a sales page, or subscribe to your newsletter…

When you send a prospecting email you want to get your prospect to respond and start a conversation.

When you write your email marketing campaigns you also have objectives: build trust, increase your reputation, inform your readers, and make a sale…

And all these marketing strategies have one aspect in common: writing.

What is it and how can persuasive writing help you?

According to Wikipedia, persuasive writing ( copywriting in English) is intended to persuade someone to buy a product or influence their beliefs.

In other words, and so that you understand it, it is a writing technique designed to “invite” the reader to do something.

It is used above all in the field of advertising, but in recent years it is very common to see how it is widely used in blogs, social networks, and of course… email.

The success of your emails must be based on the power of persuasion. Your email marketing strategy will not be successful if you are not able to achieve the objectives that you have set for yourself.

That is why it is highly recommended that you know the emailing copywriter persuasive writing techniques that you will be able to use in your Email Marketing campaigns starting today. What Is Persuasive Writing?

Become a top-notch emailing copywriter

I don’t want to bore you with overly cumbersome and complicated techniques. I don’t think they will help you.

My idea is to show you how you can write your emails in an easy, simple, entertaining way that helps you achieve your goals.


If you notice I have used it at the beginning of this post.

It is a technique widely used by all kinds of writers and helps to emphasize.

Even psychological studies have shown that repetition has a positive effect on the person receiving the message and helps them identify with what they want to say.

But be careful, it is about repeating without being repetitive. One way to do this can be to count things in different ways.


A great way to reinforce your message and demonstrate your authority on a topic is by providing factual facts, figures, statistics, and benefits that you can demonstrate.

For example, if I want to send a campaign to explain why I use Email Marketing, I can rely on:

  • 92% of people who use the internet have an email account,
  • It is the marketing tool with the highest ROI (return on investment)
  • Professionals spend a quarter of their working day in front of the email
  • ….

The more objective and demonstrable the data you provide, the better.


This is something you already know, but you probably haven’t figured it out yet.

We respond much better to a request if they give us a reason to do so if they tell us the “why”

It is not the same to say « Can you lend me your car? » to say « Can you lend me your car that I have to do the move on Saturday morning? «.

If you want your emails to be opened and read, you have to give a good reason for doing so.

Remember that you are competing in an inbox full of emails and newsletters.


Trust is key. And on the Internet too.

In the offline world, to find out if someone is trustworthy, we ask our acquaintances, we ask for references.

This does not change in the virtual world. You have to show that “you are someone to trust.”

Testimonials, appearances in the media, and interviews with people who are your clients are tools that will reinforce the message of your emails.


That someone after sending your email thinks ” yes but… ” is not a good sign.

Even if you have the most “majesties” subscribers in the world, there will always be someone who objects.

If you proactively attack those “buts” in the text of your emails, you will be reinforcing your authority and show the reader that you know their problems and needs.


It’s a word that a lot of people use but not so many are able to perform really well.

It is very difficult to put yourself in the shoes of another person to see things as he sees them.

When sending your emails, you want your reader to know that you know what their problems are, that you have gone through them, and that you can help solve them.

The way to do it is to identify what the problem is, tell how it has affected you, and finally show your solution.

Your credibility will be greater if you are able to demonstrate that your solution has worked… the first with you.


You have heard of the famous “storytelling” a lot of times. And that’s because it’s a technique that works.

Since the beginning of time (or almost), stories have been told… Surely you still remember what a story as a child made you feel.

The true power of good stories is that they don’t force people to decide, they simply help them reflect and make a decision for themselves.

Storytelling is one of the best ways to connect with your subscribers on an emotional level.

What techniques do you use to write your emails?

I want you to tell me about it because your experience is the best way for us to improve our email marketing campaigns.